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Upper Saddle River, N.J. : Brady/Prentice Hall
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Titre : |
Additional calculus topics : to accompany Calculus, 11/E, and College mathematics, 11/E |
Type de document : |
texte imprimé |
Auteurs : |
Barnett, Raymond A., Auteur ; Byleen, Karl E., Auteur ; Ziegler, Michael R., Auteur |
Editeur : |
Upper Saddle River, N.J. : Brady/Prentice Hall |
Année de publication : |
©2006 |
Importance : |
ix, 212, I-3 p. |
Présentation : |
illustrations |
Format : |
26 cm |
ISBN/ISSN/EAN : |
978-0-13-185682-0 |
Note générale : |
Includes index |
Langues : |
Anglais (eng) |
Catégories : |
Calculus Differential equations Distribution (Probability theory) Polynomials Series, Infinite
|
Note de contenu : |
Differential equations --Taylor polynomials and infinite series --Probability and calculus --Tables --
Special calculus topics. |
Additional calculus topics : to accompany Calculus, 11/E, and College mathematics, 11/E [texte imprimé] / Barnett, Raymond A., Auteur ; Byleen, Karl E., Auteur ; Ziegler, Michael R., Auteur . - Upper Saddle River, N.J. : Brady/Prentice Hall, ©2006 . - ix, 212, I-3 p. : illustrations ; 26 cm. ISBN : 978-0-13-185682-0 Includes index Langues : Anglais ( eng) |  |
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100047135 | QA 303.2 .B27 2006 | Book | Bibliothèque principale | English Books | Disponible |
100047136 | QA 303.2 .B27 2006 C.2 | Book | Bibliothèque principale | English Books | Disponible |
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Titre : |
Consumer behavior : buying, having, and being |
Type de document : |
texte imprimé |
Auteurs : |
Solomon, Michael R., Auteur |
Editeur : |
Upper Saddle River, N.J. : Brady/Prentice Hall |
Année de publication : |
©2007 |
Importance : |
xviii, 654 p. |
Présentation : |
illustrations (chiefly color) |
Format : |
29 cm |
ISBN/ISSN/EAN : |
978-0-13-218694-0 |
Langues : |
Anglais (eng) |
Catégories : |
Australia Consumer behavior--Research Consumer behavior. Consumers--Attitudes Market surveys Market surveys--Evaluation
|
Résumé : |
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. |
Note de contenu : |
Ch. 1. Consumers rule --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influence and opinion leadership --
Ch. 12. Organizational and household decision making --
Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of global consumer culture. |
Consumer behavior : buying, having, and being [texte imprimé] / Solomon, Michael R., Auteur . - Upper Saddle River, N.J. : Brady/Prentice Hall, ©2007 . - xviii, 654 p. : illustrations (chiefly color) ; 29 cm. ISBN : 978-0-13-218694-0 Langues : Anglais ( eng)
Catégories : |
Australia Consumer behavior--Research Consumer behavior. Consumers--Attitudes Market surveys Market surveys--Evaluation
|
Résumé : |
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. |
Note de contenu : |
Ch. 1. Consumers rule --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influence and opinion leadership --
Ch. 12. Organizational and household decision making --
Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of global consumer culture. |
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100047045 | HF 5415.32 .S6 2006 | Book | Bibliothèque principale | English Books | Disponible |
100046900 | HF 5415.32 .S6 2008 | Book | Bibliothèque principale | English Books | Exclu du prêt |
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100055703 | RC 86.7 .B47 2001 | Book | Bibliothèque principale | English Books | Disponible |
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Titre : |
Management information systems : managing the digital firm |
Type de document : |
texte imprimé |
Auteurs : |
Laudon, Kenneth C., Auteur |
Editeur : |
Upper Saddle River, N.J. : Brady/Prentice Hall |
Année de publication : |
c2006 |
Importance : |
xxxiv, 645 p. |
Présentation : |
illustrations |
Format : |
28 cm |
ISBN/ISSN/EAN : |
978-0-13-238235-9 |
Langues : |
Anglais (eng) |
Catégories : |
Management information systems.
|
Note de contenu : |
Information systems in global business today --
Global E-business : how businesses use information systems --
Information systems, organizations, and strategy --
Ethical and social issues in information systems --
Analyzing business processes for an enterprise system --
IT infrastructure and emerging technologies --
Foundations of business intelligence : databases and information management --
Telecommunications, the internet, and wireless technology --
Securing information systems --
Creating a new internet business --
Achieving operational excellence and customer intimacy : enterprise applications --
E-commerce : digital markets, digital goods --
Managing knowledge --
Enhancing decision making --
Designing an enterprise information portal --
Building systems --
Project management : establishing the business value of systems and managing change --
Managing global systems --
Redesigning business processes for Healthlite Yogurt Company. |
Management information systems : managing the digital firm [texte imprimé] / Laudon, Kenneth C., Auteur . - Upper Saddle River, N.J. : Brady/Prentice Hall, c2006 . - xxxiv, 645 p. : illustrations ; 28 cm. ISBN : 978-0-13-238235-9 Langues : Anglais ( eng)
Catégories : |
Management information systems.
|
Note de contenu : |
Information systems in global business today --
Global E-business : how businesses use information systems --
Information systems, organizations, and strategy --
Ethical and social issues in information systems --
Analyzing business processes for an enterprise system --
IT infrastructure and emerging technologies --
Foundations of business intelligence : databases and information management --
Telecommunications, the internet, and wireless technology --
Securing information systems --
Creating a new internet business --
Achieving operational excellence and customer intimacy : enterprise applications --
E-commerce : digital markets, digital goods --
Managing knowledge --
Enhancing decision making --
Designing an enterprise information portal --
Building systems --
Project management : establishing the business value of systems and managing change --
Managing global systems --
Redesigning business processes for Healthlite Yogurt Company. |
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100046901 | T 58.6 .L38 2006 | Book | Bibliothèque principale | English Books | Disponible |
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