The art of practical thinking / Weil, Richard

Public ISBD Titre : The art of practical thinking : an informal discussion for intelligent layman, with examples taken mainly from the field of business, Type de document : texte imprimé Auteurs : Weil, Richard, Auteur Editeur : New York : Simon and Schuster Année de publication : c1940 Importance : xiii, 263 p Format : 21cm Langues : Anglais (eng) Catégories : Logic Reasoning Index. décimale : BC 161 Note de contenu : I. The act of thinking : 1. Why should one learn about thinking? : Everyone can think better ; Better thinking, better men; The practical side of better thinking ; The average businessman's ignorance of the fundamentals of thinking ; The tools of thinking ; Results of a thinking conference -- 2. What is thinking? : Thinking is the process of arranging experience into patterns ; The three prime patterns: analogy, deduction, induction ; The three levels of thought: unconscious, foreconscious, and conscious ; The role of each in practical thinking ; Intuition ; Reason ; Thinking in relation to wanting and doing ; The "frame of reference" ; A critique to thinking -- 3. Some attention given to the history of thinking : Socrates, the father of dialectic ; Plato ; Aristotle, the supreme analyst ; Aristotle and the science of the syllogism ; Aquinas, the resolver of dilemmas ; The war of the rival logicians ; A synthesis of the conflicting positions -- 4. What can one think about? : Thinking limited by one's experience ; The impossibility of getting all the data on any subject ; The art of making decisions on incomplete evidence ; The importance of rounding out one's experience II. The art of thinking : 5. The instruments of thinking : Six instruments of thinking : Intuition ; Formal logic ; Semantics ; Voluntarist logic ; Symbolic logic ; The continuum ; An extra instrument: trained intuition -- 6. General rules for better thinking : The six general rules for better thinking : Establish the best possible priority of problems ; State the problem ; Separate emotional influences from the reasoning processes ; Find out whether more data are needed ; Observe a sequence of basic acts in handling the problem ; Estimate the loss-gain factor in probable solutions -- 7. Special rules for the choice and use of the instruments : The fixed factors of a situation: statement and data ; The variable factor: choice of instruments for arranging data into patterns ; Intuition alone vs. intuition plus other instruments ; Sample difficulties of solution ; The dangers of emotional bias ; Semantic obstacles ; Formal logic as an aid to positive solution ; Syllogistic pitfalls ; A discourse on practical induction ; A warning against oversimplification III. The end of thinking : 8. Application of thinking to administrative problems : Solving actual problems the end of good thinking ; Real business problems under the good thinking microscope ; Problems of administration defined ; An executive's time budget ; Operation ; Too many staff meetings ; Policy ; Personnel, most important of administrative problems ; A personnel rating chart ; Using the chart intelligently ; Balancing a prospective employee's qualities -- 9. Application of thinking to publicity and public relations : Publicity an art, not an impenetrable mystery ; Publicity susceptible to ordinary analysis ; Fallacies of advertising methods ; The appearance of advertising, and the creation of a "store style" ; The ten points of an acceptable store style ; Art techniques ; Mystification about advertising copy ; A definition of copy ; Choice and use of advertising media ; Public relations and publicity -- 10. Application of thinking to financial control : Statistics the shorthand of business ; The two sole reasons for keeping records: to be able to stay in business, and to conduct that business as efficiently as possible ; The three requisites for staying in business; Profit control through statistics ; Merchandise control; The profitable business and community prosperity -- 11. Application of thinking to management : Management controls general operation ; The two phases of management: operation and personnel ; Misconceptions about selling and nonselling departments ; Evils of nomenclature ; Adjustment ; Department problems ; A word about charge accounts ; A great board chairman's five precepts on the methodology of operation -- 12. Application of thinking to merchandising : Oswald Knauth's dictum: "The business of merchandising is merchandise" ; What to buy ; Market surveys ; Answering the question of why people buy what they do ; Basic human motives that function in buying ; The perfecting of professional buying and its relation to raising the standard of living -- 13. The end of thinking : Recapitulation ; "Thinking is for living, not for some minor segment of living, like business" ; Thinking and happiness ; Thinking and religion ; Thinking and life. The art of practical thinking : an informal discussion for intelligent layman, with examples taken mainly from the field of business, [texte imprimé] / Weil, Richard, Auteur . - New York : Simon and Schuster, c1940 . - xiii, 263 p ; 21cm. Langues : Anglais (eng) Catégories : Logic Reasoning Index. décimale : BC 161 Note de contenu : I. The act of thinking : 1. Why should one learn about thinking? : Everyone can think better ; Better thinking, better men; The practical side of better thinking ; The average businessman's ignorance of the fundamentals of thinking ; The tools of thinking ; Results of a thinking conference -- 2. What is thinking? : Thinking is the process of arranging experience into patterns ; The three prime patterns: analogy, deduction, induction ; The three levels of thought: unconscious, foreconscious, and conscious ; The role of each in practical thinking ; Intuition ; Reason ; Thinking in relation to wanting and doing ; The "frame of reference" ; A critique to thinking -- 3. Some attention given to the history of thinking : Socrates, the father of dialectic ; Plato ; Aristotle, the supreme analyst ; Aristotle and the science of the syllogism ; Aquinas, the resolver of dilemmas ; The war of the rival logicians ; A synthesis of the conflicting positions -- 4. What can one think about? : Thinking limited by one's experience ; The impossibility of getting all the data on any subject ; The art of making decisions on incomplete evidence ; The importance of rounding out one's experience II. The art of thinking : 5. The instruments of thinking : Six instruments of thinking : Intuition ; Formal logic ; Semantics ; Voluntarist logic ; Symbolic logic ; The continuum ; An extra instrument: trained intuition -- 6. General rules for better thinking : The six general rules for better thinking : Establish the best possible priority of problems ; State the problem ; Separate emotional influences from the reasoning processes ; Find out whether more data are needed ; Observe a sequence of basic acts in handling the problem ; Estimate the loss-gain factor in probable solutions -- 7. Special rules for the choice and use of the instruments : The fixed factors of a situation: statement and data ; The variable factor: choice of instruments for arranging data into patterns ; Intuition alone vs. intuition plus other instruments ; Sample difficulties of solution ; The dangers of emotional bias ; Semantic obstacles ; Formal logic as an aid to positive solution ; Syllogistic pitfalls ; A discourse on practical induction ; A warning against oversimplification III. The end of thinking : 8. Application of thinking to administrative problems : Solving actual problems the end of good thinking ; Real business problems under the good thinking microscope ; Problems of administration defined ; An executive's time budget ; Operation ; Too many staff meetings ; Policy ; Personnel, most important of administrative problems ; A personnel rating chart ; Using the chart intelligently ; Balancing a prospective employee's qualities -- 9. Application of thinking to publicity and public relations : Publicity an art, not an impenetrable mystery ; Publicity susceptible to ordinary analysis ; Fallacies of advertising methods ; The appearance of advertising, and the creation of a "store style" ; The ten points of an acceptable store style ; Art techniques ; Mystification about advertising copy ; A definition of copy ; Choice and use of advertising media ; Public relations and publicity -- 10. Application of thinking to financial control : Statistics the shorthand of business ; The two sole reasons for keeping records: to be able to stay in business, and to conduct that business as efficiently as possible ; The three requisites for staying in business; Profit control through statistics ; Merchandise control; The profitable business and community prosperity -- 11. Application of thinking to management : Management controls general operation ; The two phases of management: operation and personnel ; Misconceptions about selling and nonselling departments ; Evils of nomenclature ; Adjustment ; Department problems ; A word about charge accounts ; A great board chairman's five precepts on the methodology of operation -- 12. Application of thinking to merchandising : Oswald Knauth's dictum: "The business of merchandising is merchandise" ; What to buy ; Market surveys ; Answering the question of why people buy what they do ; Basic human motives that function in buying ; The perfecting of professional buying and its relation to raising the standard of living -- 13. The end of thinking : Recapitulation ; "Thinking is for living, not for some minor segment of living, like business" ; Thinking and happiness ; Thinking and religion ; Thinking and life.

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
100036354	BC 161 .B8 W4 1940	Book	Bibliothèque principale	English Books	Disponible

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