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Global business perspectives series
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| Titre : |
Global strategic management perspectives |
| Type de document : |
texte imprimé |
| Auteurs : |
Sheth, Jagdish N., Auteur ; Golpira S. Eshghi, Auteur |
| Editeur : |
Cincinnati : South-Western Publishing Co. |
| Année de publication : |
c1989 |
| Collection : |
Global business perspectives series |
| Importance : |
xiii, 174 p. |
| Présentation : |
Illustrations. |
| Format : |
23 cm |
| ISBN/ISSN/EAN : |
978-0-538-80046-4 |
| Note générale : |
Includes bibliographical references. |
| Langues : |
Anglais (eng) |
| Catégories : |
International business enterprises -- Management.
Strategic planning
|
| Index. décimale : |
HD 62.4 |
| Note de contenu : |
Do you really have a global strategy? / Gary Hamel and C.K. Prahalad --
Global competitive pressures and host country demands / Yves L. Doz, Christopher A. Bartlett and C.K. Prahalad --
Technology-driven and market-driven life cycles / John C. Camillus --
Combining strategic and international business approaches through growth vector analysis / J.D. Daniels --
Four winning strategies for the international corporation / John Fayerweather --
Facing up to the globalization challenge / Herbert Henzler and Wilhelm Rall --
Strategy and multinational organization structure / Theodore T. Herbert --
Case of the reluctant multinational / Douglas N. Dickson --
Joint ventures and global strategies / Kathryn Rudie Harrigan --
Marketing and promotion of infant formula in developing countries / Heidi Vernon Wortzel --
Japan's challenge to the U.S. : industrial politices and corporate strategies / Yoshi Tsurumi. |
Global strategic management perspectives [texte imprimé] / Sheth, Jagdish N., Auteur ; Golpira S. Eshghi, Auteur . - Cincinnati : South-Western Publishing Co., c1989 . - xiii, 174 p. : Illustrations. ; 23 cm. - ( Global business perspectives series) . ISBN : 978-0-538-80046-4 Includes bibliographical references. Langues : Anglais ( eng)
| Catégories : |
International business enterprises -- Management.
Strategic planning
|
| Index. décimale : |
HD 62.4 |
| Note de contenu : |
Do you really have a global strategy? / Gary Hamel and C.K. Prahalad --
Global competitive pressures and host country demands / Yves L. Doz, Christopher A. Bartlett and C.K. Prahalad --
Technology-driven and market-driven life cycles / John C. Camillus --
Combining strategic and international business approaches through growth vector analysis / J.D. Daniels --
Four winning strategies for the international corporation / John Fayerweather --
Facing up to the globalization challenge / Herbert Henzler and Wilhelm Rall --
Strategy and multinational organization structure / Theodore T. Herbert --
Case of the reluctant multinational / Douglas N. Dickson --
Joint ventures and global strategies / Kathryn Rudie Harrigan --
Marketing and promotion of infant formula in developing countries / Heidi Vernon Wortzel --
Japan's challenge to the U.S. : industrial politices and corporate strategies / Yoshi Tsurumi. |
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| 100046755 | HD 62.4 .S54 1989 | Book | Bibliothèque principale | English Books | Disponible |
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