Targeting the message / William Thompson 

Public ISBD Titre : Targeting the message : a receiver-centered process for public relations writing Type de document : texte imprimé Auteurs : William Thompson (1955-), Auteur Editeur : White Plains, N.Y. : Longman Publishers Année de publication : ©1996 Importance : xix, 508 p. Présentation : illustrations Format : 24 cm ISBN/ISSN/EAN : 978-0-8013-0748-5 Note générale : Includes index Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : Public relations--Authorship Public relations. Publicity Index. décimale : HM 263 Note de contenu : Introduction: The Transformation of Public Relations -- Ch. 1. Communication Theory in Real Life: A Practitioner's Guide to Receiver-centered Communication -- Ch. 2. Creative Communication Planning: The Persuasion Platform -- Ch. 3. PR Research and Targeting: Information for Decision Making -- Ch. 4. Legal Issues and Ethics: A Day-to-Day Guide for the Professional -- Ch. 5. Reaching the Right Audience in a Few Words: Creating the Lead Sentence in the Receiver-centered Writing Process -- Ch. 6. Building a Persuasive Case: Generating the Body of the Story in the Receiver-centered Writing Process -- Ch. 7. Adding Sensory Channels: Transferring the Receiver-centered Model to Broadcast Writing -- Ch. 8. The Audience That Should Be on Your Side: Applying Receiver-centered Writing to Reach Internal Audiences -- Ch. 9. Delivering Internal Messages: A Practitioner's Practical Tactical Guide -- Ch. 10. The Audience to Reach an Audience: Applying Receiver-centered Writing to Media Relations -- Ch. 11. Delivering Messages to the Media: A Practitioner's Practical Tactical Guide -- Ch. 12. Looking Them in the Eye: Applying Receiver-centered Writing in Face-to-Face Media -- Ch. 13. Delivering Face-to-Face Messages: A Practitioner's Practical Tactical Guide -- Ch. 14. The Integrated Message: Applying Receiver-centered Writing to Advertising -- Ch. 15. Delivering Advertising Messages -- Applications Workbook Section A: Annotated Associated Stylebook -- Applications Workbook Section B: Writing Diagnostic Exercises -- Applications Workbook Section C: Answer Keys -- Applications Workbook Section D: Case Studies for Management Problems and Writing Assignments -- Index. Targeting the message : a receiver-centered process for public relations writing [texte imprimé] / William Thompson (1955-), Auteur . - White Plains, N.Y. : Longman Publishers, ©1996 . - xix, 508 p. : illustrations ; 24 cm. ISBN : 978-0-8013-0748-5 Includes index Langues : Anglais (eng) Langues originales : Anglais (eng) Catégories : Public relations--Authorship Public relations. Publicity Index. décimale : HM 263 Note de contenu : Introduction: The Transformation of Public Relations -- Ch. 1. Communication Theory in Real Life: A Practitioner's Guide to Receiver-centered Communication -- Ch. 2. Creative Communication Planning: The Persuasion Platform -- Ch. 3. PR Research and Targeting: Information for Decision Making -- Ch. 4. Legal Issues and Ethics: A Day-to-Day Guide for the Professional -- Ch. 5. Reaching the Right Audience in a Few Words: Creating the Lead Sentence in the Receiver-centered Writing Process -- Ch. 6. Building a Persuasive Case: Generating the Body of the Story in the Receiver-centered Writing Process -- Ch. 7. Adding Sensory Channels: Transferring the Receiver-centered Model to Broadcast Writing -- Ch. 8. The Audience That Should Be on Your Side: Applying Receiver-centered Writing to Reach Internal Audiences -- Ch. 9. Delivering Internal Messages: A Practitioner's Practical Tactical Guide -- Ch. 10. The Audience to Reach an Audience: Applying Receiver-centered Writing to Media Relations -- Ch. 11. Delivering Messages to the Media: A Practitioner's Practical Tactical Guide -- Ch. 12. Looking Them in the Eye: Applying Receiver-centered Writing in Face-to-Face Media -- Ch. 13. Delivering Face-to-Face Messages: A Practitioner's Practical Tactical Guide -- Ch. 14. The Integrated Message: Applying Receiver-centered Writing to Advertising -- Ch. 15. Delivering Advertising Messages -- Applications Workbook Section A: Annotated Associated Stylebook -- Applications Workbook Section B: Writing Diagnostic Exercises -- Applications Workbook Section C: Answer Keys -- Applications Workbook Section D: Case Studies for Management Problems and Writing Assignments -- Index.

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
100049471	HM 263 .T468 1996	Book	Bibliothèque principale	English Books	Disponible

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