Ethics in marketing / Smith, N. Craig 

Public ISBD Titre : Ethics in marketing Type de document : texte imprimé Auteurs : Smith, N. Craig, Auteur ; John A. Quelch, Auteur Editeur : Homewood, IL : Irwin Année de publication : ©1992 Importance : xvi, 838 p. Présentation : illustrations Format : 24 cm ISBN/ISSN/EAN : 978-0-256-10894-1 Langues : Anglais (eng) Catégories : Business ethics Marketing. Mots-clés : Ethics Note de contenu : Ethics and the marketing manager -- The role of ethics in marketing management -- Ethical issues in marketing -- What is ethical marketing decision making? -- A marketing ethics framework -- Marketing managers, society, and the environment -- Marketing managers: caught in the middle -- Ciba-Geigy Pharmaceuticals: Pharma International -- McDonald's and the environment -- The smoke wars -- Barclays and South Africa -- Good takes on greed -- Ethical shopping -- A new sales pitch: the environment -- Pharmaceutical marketing practices in the Third World -- Market selection and marketing research -- Ethical issues in researching and targeting consumers -- Suzuki Samurai: the roll-over crisis -- Chevron Corporation: corporate image advertising -- Optical Distortion, Inc. (C): the 1988 reintroduction -- Secret Shopper Program -- Misery market: Winos and Thunderbird are a subject Gallo doesn't like to discuss -- Risky business: marketers make a beeline for the nation's schools -- After uptown, are some niches out? -- Making a phone call might mean telling the world about you -- For these MBA's, class became exercise in corporate espionage -- Corporate policy and the ethics of competitor intelligence gathering -- Product policy -- Ethical issues in product policy -- Black & Decker Corporation: Spacemaker Plus Coffeemaker (A) -- The Proctor & Gamble Company: the Lenor Refill Package -- Kodak and Polaroid: consumer compensation -- Protectionist the Dolphins -- The poisoning of America -- GE refrigerator woes illustrate the hazards in changing a product -- Incorporating a consumer safety perspective into the product development process managing product recalls -- Pricing policy -- Ethical issues in pricing -- Retail promotional pricing: when is a sale really a sale? (A) -- Amalgamated Aluminum Alloy Division -- Car-rental collision damage waivers -- Sandoz Corporation's Clozaril treats Schizophrenia -- who is going to pay $8,944? -- U.S. probes whether airlines colluded on fare increase -- Demand for rubber gloves skyrockets -- profiteering during AIDS crisis suspected -- Who wins with price-matching plans? -- Why do companies succumb to price-fixing? -- Distribution policy -- Ethical issues in distribution -- Sorrell Ridge: slotting allowances -- The Satanic verses (A) -- The Satanic verses (B) -- Benetton is accused of dubious tactics by some store owners -- The banks: redlining and rhetoric -- Growth of museum shops stirs debate on tax status -- Dealer termination agreements and resale price maintenance -- Marketing communications: personal selling and sales management -- Ethical issues in personal selling and sales force management -- David Namer: an interview with a professional salesman -- Petite Playthings, Inc., 1984 (A) -- Rossin Greenberg Seronick & Hill, Inc. (A) -- On the take -- Damage control at Dun & Bradstreet -- Don't let bad company manners hurt good products -- Does opportunity make the thief? How control systems influence at industrial salesperson's ethical behavior -- Marketing communications: advertising and sales promotions -- Ethical issues in advertising and sales promotions -- The Massachusetts Lottery -- Campbell Soup Company and the Federal Trade Commission -- Audi of America Inc. -- PepsiCo and Madonna -- Anheuser-Busch -- Foes claim ad bans are bad business -- As retailers' sales crop up everywhere, regulators wonder if the price is right -- A crackdown on "Charity" sweepstakes -- Relating research on deceptiveness law to ethics in advertising -- Children as consumers: the ethics of children's television advertising -- Marketing strategy and implementation -- Ethical issues in marketing strategy and implementation -- Sealed Air Corporation: marketing impacts of eliminating CFCs -- Reebok International Ltd. -- How a PR firm executed the alar scare -- Tetris game wins big for Nintendo but not for Soviet inventors -- To Russia, a lesson in markets -- Sales job: at Nordstrom Stores, service comes first -- but at a big price -- A general theory of marketing ethics -- The general theory of marketing ethics: a retrospective and revision. Ethics in marketing [texte imprimé] / Smith, N. Craig, Auteur ; John A. Quelch, Auteur . - Homewood, IL : Irwin, ©1992 . - xvi, 838 p. : illustrations ; 24 cm. ISBN : 978-0-256-10894-1 Langues : Anglais (eng) Catégories : Business ethics Marketing. Mots-clés : Ethics Note de contenu : Ethics and the marketing manager -- The role of ethics in marketing management -- Ethical issues in marketing -- What is ethical marketing decision making? -- A marketing ethics framework -- Marketing managers, society, and the environment -- Marketing managers: caught in the middle -- Ciba-Geigy Pharmaceuticals: Pharma International -- McDonald's and the environment -- The smoke wars -- Barclays and South Africa -- Good takes on greed -- Ethical shopping -- A new sales pitch: the environment -- Pharmaceutical marketing practices in the Third World -- Market selection and marketing research -- Ethical issues in researching and targeting consumers -- Suzuki Samurai: the roll-over crisis -- Chevron Corporation: corporate image advertising -- Optical Distortion, Inc. (C): the 1988 reintroduction -- Secret Shopper Program -- Misery market: Winos and Thunderbird are a subject Gallo doesn't like to discuss -- Risky business: marketers make a beeline for the nation's schools -- After uptown, are some niches out? -- Making a phone call might mean telling the world about you -- For these MBA's, class became exercise in corporate espionage -- Corporate policy and the ethics of competitor intelligence gathering -- Product policy -- Ethical issues in product policy -- Black & Decker Corporation: Spacemaker Plus Coffeemaker (A) -- The Proctor & Gamble Company: the Lenor Refill Package -- Kodak and Polaroid: consumer compensation -- Protectionist the Dolphins -- The poisoning of America -- GE refrigerator woes illustrate the hazards in changing a product -- Incorporating a consumer safety perspective into the product development process managing product recalls -- Pricing policy -- Ethical issues in pricing -- Retail promotional pricing: when is a sale really a sale? (A) -- Amalgamated Aluminum Alloy Division -- Car-rental collision damage waivers -- Sandoz Corporation's Clozaril treats Schizophrenia -- who is going to pay $8,944? -- U.S. probes whether airlines colluded on fare increase -- Demand for rubber gloves skyrockets -- profiteering during AIDS crisis suspected -- Who wins with price-matching plans? -- Why do companies succumb to price-fixing? -- Distribution policy -- Ethical issues in distribution -- Sorrell Ridge: slotting allowances -- The Satanic verses (A) -- The Satanic verses (B) -- Benetton is accused of dubious tactics by some store owners -- The banks: redlining and rhetoric -- Growth of museum shops stirs debate on tax status -- Dealer termination agreements and resale price maintenance -- Marketing communications: personal selling and sales management -- Ethical issues in personal selling and sales force management -- David Namer: an interview with a professional salesman -- Petite Playthings, Inc., 1984 (A) -- Rossin Greenberg Seronick & Hill, Inc. (A) -- On the take -- Damage control at Dun & Bradstreet -- Don't let bad company manners hurt good products -- Does opportunity make the thief? How control systems influence at industrial salesperson's ethical behavior -- Marketing communications: advertising and sales promotions -- Ethical issues in advertising and sales promotions -- The Massachusetts Lottery -- Campbell Soup Company and the Federal Trade Commission -- Audi of America Inc. -- PepsiCo and Madonna -- Anheuser-Busch -- Foes claim ad bans are bad business -- As retailers' sales crop up everywhere, regulators wonder if the price is right -- A crackdown on "Charity" sweepstakes -- Relating research on deceptiveness law to ethics in advertising -- Children as consumers: the ethics of children's television advertising -- Marketing strategy and implementation -- Ethical issues in marketing strategy and implementation -- Sealed Air Corporation: marketing impacts of eliminating CFCs -- Reebok International Ltd. -- How a PR firm executed the alar scare -- Tetris game wins big for Nintendo but not for Soviet inventors -- To Russia, a lesson in markets -- Sales job: at Nordstrom Stores, service comes first -- but at a big price -- A general theory of marketing ethics -- The general theory of marketing ethics: a retrospective and revision.

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
100046378	HF 5387 .S65 1992	Book	Bibliothèque principale	English Books	Disponible

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