Titre :	International marketing
Type de document :	texte imprimé
Auteurs :	Michael R. Czinkota, Auteur ; Ilkka A. Ronkainen, Auteur
Mention d'édition :	7th ed.
Editeur :	Mason, Ohio : Thomson/South-Western
Année de publication :	c2004
Importance :	xxvii, 666, [42] p.
Présentation :	color illustrations, color maps
Format :	28 cm
ISBN/ISSN/EAN :	978-0-324-28289-4
Note générale :	Includes bibliographical references and index.
Langues :	Anglais (eng)
Catégories :	Export marketing. Marketing.
Index. décimale :	HF 1416
Résumé :	Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues
Note de contenu :	pt. 1. The international environment: The international marketing imperative -- International trade institutions and trade policy -- The cultural environment -- The economic environment -- The international political and legal environment -- Cases: "Trick-or-treat?" costume market in horror as Halloween approaches -- A presidential proclamation on steel -- Car financing in China -- IKEA in the USA -- Renaming the Vietnamese catfish -- Video case: Equal exchange strives for equality through fair trade -- pt. 2. Beginning international marketing activities: Building the knowledge base -- Exporting, licensing, and franchising -- Product adaptation -- Export pricing strategies -- International communications -- Channels and distribution strategies -- Cases: Exports of tobacco -- Damar International -- Water from Iceland -- Joemarin Oy -- The gray Ferrari -- Video cases: Global vendor relations at Pier I Imports -- Lakewood Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics and supply chain management -- Global promotional strategies -- Marketing organization, implementation, and control -- The future -- Cases: Chupa Chups Vending: "Choose your flavor" -- Nova Scotia -- Customer service online:the HP Designjet -- The F-18 Hornet offset -- Kadimi Group of Companies (India): exports -- Parker Pen Company -- Video case: Whirlpool and the global appliance industry.

International marketing [texte imprimé] / Michael R. Czinkota, Auteur ; Ilkka A. Ronkainen, Auteur  . -  7th ed. . - Mason, Ohio : Thomson/South-Western, c2004 . - xxvii, 666, [42] p. : color illustrations, color maps ; 28 cm.
ISBN : 978-0-324-28289-4
Includes bibliographical references and index.
Langues : Anglais (eng)

Catégories :	Export marketing. Marketing.
Index. décimale :	HF 1416
Résumé :	Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues
Note de contenu :	pt. 1. The international environment: The international marketing imperative -- International trade institutions and trade policy -- The cultural environment -- The economic environment -- The international political and legal environment -- Cases: "Trick-or-treat?" costume market in horror as Halloween approaches -- A presidential proclamation on steel -- Car financing in China -- IKEA in the USA -- Renaming the Vietnamese catfish -- Video case: Equal exchange strives for equality through fair trade -- pt. 2. Beginning international marketing activities: Building the knowledge base -- Exporting, licensing, and franchising -- Product adaptation -- Export pricing strategies -- International communications -- Channels and distribution strategies -- Cases: Exports of tobacco -- Damar International -- Water from Iceland -- Joemarin Oy -- The gray Ferrari -- Video cases: Global vendor relations at Pier I Imports -- Lakewood Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics and supply chain management -- Global promotional strategies -- Marketing organization, implementation, and control -- The future -- Cases: Chupa Chups Vending: "Choose your flavor" -- Nova Scotia -- Customer service online:the HP Designjet -- The F-18 Hornet offset -- Kadimi Group of Companies (India): exports -- Parker Pen Company -- Video case: Whirlpool and the global appliance industry.