Titre :	Understanding business
Type de document :	texte imprimé
Auteurs :	Nickels, William G.; McHugh, Susan M.; McHugh, James M., Auteur
Mention d'édition :	8th ed.
Editeur :	Boston, MA : Irwin McGraw-Hill
Année de publication :	c2008
Présentation :	color illustrations
Format :	29 cm
ISBN/ISSN/EAN :	978-0-07-310597-0
Note générale :	Includes bibliographical references and index.
Langues :	Anglais (eng)
Catégories :	Business Business -- Vocational guidance. Industrial management
Index. décimale :	HD 31
Résumé :	Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts--full-time faculty members, adjunct instructors, and of course student-- to drive the decisions we make about the text itself and the ancillary package.
Note de contenu :	Preface -- Prologue: Getting ready for prime time -- Part I: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: motivating employees to produce quality goods and services -- Part 5: Marketing: developing and implementing customer-oriented marketing plans -- Part 6: Managing financial resources -- Bonus chapters -- Working within the legal environment of business -- Using technology to manage information -- Managing risk -- Managing your personal finances -- Glossary.

Understanding business [texte imprimé] / Nickels, William G.; McHugh, Susan M.; McHugh, James M., Auteur  . -  8th ed. . - Boston, MA : Irwin McGraw-Hill, c2008 . -  : color illustrations ; 29 cm.
ISBN : 978-0-07-310597-0
Includes bibliographical references and index.
Langues : Anglais (eng)

Catégories :	Business Business -- Vocational guidance. Industrial management
Index. décimale :	HD 31
Résumé :	Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts--full-time faculty members, adjunct instructors, and of course student-- to drive the decisions we make about the text itself and the ancillary package.
Note de contenu :	Preface -- Prologue: Getting ready for prime time -- Part I: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: motivating employees to produce quality goods and services -- Part 5: Marketing: developing and implementing customer-oriented marketing plans -- Part 6: Managing financial resources -- Bonus chapters -- Working within the legal environment of business -- Using technology to manage information -- Managing risk -- Managing your personal finances -- Glossary.