Titre :	Global strategic management perspectives
Type de document :	texte imprimé
Auteurs :	Sheth, Jagdish N., Auteur ; Golpira S. Eshghi, Auteur
Editeur :	Cincinnati : South-Western Publishing Co.
Année de publication :	c1989
Collection :	Global business perspectives series
Importance :	xiii, 174 p.
Présentation :	Illustrations.
Format :	23 cm
ISBN/ISSN/EAN :	978-0-538-80046-4
Note générale :	Includes bibliographical references.
Langues :	Anglais (eng)
Catégories :	International business enterprises -- Management. Strategic planning
Index. décimale :	HD 62.4
Note de contenu :	Do you really have a global strategy? / Gary Hamel and C.K. Prahalad -- Global competitive pressures and host country demands / Yves L. Doz, Christopher A. Bartlett and C.K. Prahalad -- Technology-driven and market-driven life cycles / John C. Camillus -- Combining strategic and international business approaches through growth vector analysis / J.D. Daniels -- Four winning strategies for the international corporation / John Fayerweather -- Facing up to the globalization challenge / Herbert Henzler and Wilhelm Rall -- Strategy and multinational organization structure / Theodore T. Herbert -- Case of the reluctant multinational / Douglas N. Dickson -- Joint ventures and global strategies / Kathryn Rudie Harrigan -- Marketing and promotion of infant formula in developing countries / Heidi Vernon Wortzel -- Japan's challenge to the U.S. : industrial politices and corporate strategies / Yoshi Tsurumi.

Global strategic management perspectives [texte imprimé] / Sheth, Jagdish N., Auteur ; Golpira S. Eshghi, Auteur . - Cincinnati : South-Western Publishing Co., c1989 . - xiii, 174 p. : Illustrations. ; 23 cm. - (Global business perspectives series) .
ISBN : 978-0-538-80046-4
Includes bibliographical references.
Langues : Anglais (eng)

Catégories :	International business enterprises -- Management. Strategic planning
Index. décimale :	HD 62.4
Note de contenu :	Do you really have a global strategy? / Gary Hamel and C.K. Prahalad -- Global competitive pressures and host country demands / Yves L. Doz, Christopher A. Bartlett and C.K. Prahalad -- Technology-driven and market-driven life cycles / John C. Camillus -- Combining strategic and international business approaches through growth vector analysis / J.D. Daniels -- Four winning strategies for the international corporation / John Fayerweather -- Facing up to the globalization challenge / Herbert Henzler and Wilhelm Rall -- Strategy and multinational organization structure / Theodore T. Herbert -- Case of the reluctant multinational / Douglas N. Dickson -- Joint ventures and global strategies / Kathryn Rudie Harrigan -- Marketing and promotion of infant formula in developing countries / Heidi Vernon Wortzel -- Japan's challenge to the U.S. : industrial politices and corporate strategies / Yoshi Tsurumi.