Titre :	Targeting the message : a receiver-centered process for public relations writing
Type de document :	texte imprimé
Auteurs :	William Thompson (1955-), Auteur
Editeur :	White Plains, N.Y. : Longman Publishers
Année de publication :	©1996
Importance :	xix, 508 p.
Présentation :	illustrations
Format :	24 cm
ISBN/ISSN/EAN :	978-0-8013-0748-5
Note générale :	Includes index
Langues :	Anglais (eng) Langues originales : Anglais (eng)
Catégories :	Public relations--Authorship Public relations. Publicity
Index. décimale :	HM 263
Note de contenu :	Introduction: The Transformation of Public Relations -- Ch. 1. Communication Theory in Real Life: A Practitioner's Guide to Receiver-centered Communication -- Ch. 2. Creative Communication Planning: The Persuasion Platform -- Ch. 3. PR Research and Targeting: Information for Decision Making -- Ch. 4. Legal Issues and Ethics: A Day-to-Day Guide for the Professional -- Ch. 5. Reaching the Right Audience in a Few Words: Creating the Lead Sentence in the Receiver-centered Writing Process -- Ch. 6. Building a Persuasive Case: Generating the Body of the Story in the Receiver-centered Writing Process -- Ch. 7. Adding Sensory Channels: Transferring the Receiver-centered Model to Broadcast Writing -- Ch. 8. The Audience That Should Be on Your Side: Applying Receiver-centered Writing to Reach Internal Audiences -- Ch. 9. Delivering Internal Messages: A Practitioner's Practical Tactical Guide -- Ch. 10. The Audience to Reach an Audience: Applying Receiver-centered Writing to Media Relations -- Ch. 11. Delivering Messages to the Media: A Practitioner's Practical Tactical Guide -- Ch. 12. Looking Them in the Eye: Applying Receiver-centered Writing in Face-to-Face Media -- Ch. 13. Delivering Face-to-Face Messages: A Practitioner's Practical Tactical Guide -- Ch. 14. The Integrated Message: Applying Receiver-centered Writing to Advertising -- Ch. 15. Delivering Advertising Messages -- Applications Workbook Section A: Annotated Associated Stylebook -- Applications Workbook Section B: Writing Diagnostic Exercises -- Applications Workbook Section C: Answer Keys -- Applications Workbook Section D: Case Studies for Management Problems and Writing Assignments -- Index.

Targeting the message : a receiver-centered process for public relations writing [texte imprimé] / William Thompson (1955-), Auteur . - White Plains, N.Y. : Longman Publishers, ©1996 . - xix, 508 p. : illustrations ; 24 cm.
ISBN : 978-0-8013-0748-5
Includes index
Langues : Anglais (eng) Langues originales : Anglais (eng)

Catégories :	Public relations--Authorship Public relations. Publicity
Index. décimale :	HM 263
Note de contenu :	Introduction: The Transformation of Public Relations -- Ch. 1. Communication Theory in Real Life: A Practitioner's Guide to Receiver-centered Communication -- Ch. 2. Creative Communication Planning: The Persuasion Platform -- Ch. 3. PR Research and Targeting: Information for Decision Making -- Ch. 4. Legal Issues and Ethics: A Day-to-Day Guide for the Professional -- Ch. 5. Reaching the Right Audience in a Few Words: Creating the Lead Sentence in the Receiver-centered Writing Process -- Ch. 6. Building a Persuasive Case: Generating the Body of the Story in the Receiver-centered Writing Process -- Ch. 7. Adding Sensory Channels: Transferring the Receiver-centered Model to Broadcast Writing -- Ch. 8. The Audience That Should Be on Your Side: Applying Receiver-centered Writing to Reach Internal Audiences -- Ch. 9. Delivering Internal Messages: A Practitioner's Practical Tactical Guide -- Ch. 10. The Audience to Reach an Audience: Applying Receiver-centered Writing to Media Relations -- Ch. 11. Delivering Messages to the Media: A Practitioner's Practical Tactical Guide -- Ch. 12. Looking Them in the Eye: Applying Receiver-centered Writing in Face-to-Face Media -- Ch. 13. Delivering Face-to-Face Messages: A Practitioner's Practical Tactical Guide -- Ch. 14. The Integrated Message: Applying Receiver-centered Writing to Advertising -- Ch. 15. Delivering Advertising Messages -- Applications Workbook Section A: Annotated Associated Stylebook -- Applications Workbook Section B: Writing Diagnostic Exercises -- Applications Workbook Section C: Answer Keys -- Applications Workbook Section D: Case Studies for Management Problems and Writing Assignments -- Index.