Titre :	Public relations : the profession and the practice
Type de document :	texte imprimé
Auteurs :	Baskin, Otis W., Auteur ; Lattimore, Dan, Auteur ; Aronoff, Craig E., Auteur
Editeur :	New York : McGraw-Hill,
Année de publication :	©2004
Importance :	xxii, 390 p.
Présentation :	illustrations
Format :	26 cm
ISBN/ISSN/EAN :	978-0-07-242402-7
Note générale :	Includes index
Langues :	Anglais (eng) Langues originales : Anglais (eng)
Catégories :	Public relations--United States Public relations.
Index. décimale :	HM 1221
Résumé :	This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is
Note de contenu :	Nature of public relations -- History of public relations -- A theoretical basis for public relations -- Ethics, legal environment and professionalism -- Research: understanding public opinion -- Strategic planning -- Implementing action and communication -- Evaluating public relations effectiveness -- Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- Public affairs and relations in government -- Public relations in not-for-profit organiations -- Corporate public relations -- emerging trends in public relations.

Public relations : the profession and the practice [texte imprimé] / Baskin, Otis W., Auteur ; Lattimore, Dan, Auteur ; Aronoff, Craig E., Auteur . - New York : McGraw-Hill,, ©2004 . - xxii, 390 p. : illustrations ; 26 cm.
ISBN : 978-0-07-242402-7
Includes index
Langues : Anglais (eng) Langues originales : Anglais (eng)

Catégories :	Public relations--United States Public relations.
Index. décimale :	HM 1221
Résumé :	This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is
Note de contenu :	Nature of public relations -- History of public relations -- A theoretical basis for public relations -- Ethics, legal environment and professionalism -- Research: understanding public opinion -- Strategic planning -- Implementing action and communication -- Evaluating public relations effectiveness -- Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- Public affairs and relations in government -- Public relations in not-for-profit organiations -- Corporate public relations -- emerging trends in public relations.