Contemporary marketing / Louis E. Boone

Public ISBD Titre : Contemporary marketing Type de document : texte imprimé Auteurs : Louis E. Boone, Auteur ; David L. Kurtz, Auteur Mention d'édition : 11 th ed. Editeur : Cincinnati : South-Western Publishing Co. Année de publication : c2006 Importance : lvi, 656, [71] p. Présentation : color illustrations Format : 28 cm ISBN/ISSN/EAN : 978-0-324-31713-8 Note générale : Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Marketing. Index. décimale : HF 5415 Contemporary marketing [texte imprimé] / Louis E. Boone, Auteur ; David L. Kurtz, Auteur  . -  11 th ed. . - Cincinnati : South-Western Publishing Co., c2006 . - lvi, 656, [71] p. : color illustrations ; 28 cm. ISBN : 978-0-324-31713-8 Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Marketing. Index. décimale : HF 5415

Réservation

Réserver ce document

Exemplaires (2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100038699	HF 5415 .B66 2006	Book	Bibliothèque principale	English Books	Disponible
100038913	HF 5415 .B66 2006	Book	Bibliothèque principale	English Books	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

Ethics in marketing / Smith, N. Craig 

Public ISBD Titre : Ethics in marketing Type de document : texte imprimé Auteurs : Smith, N. Craig, Auteur ; Quelch, John A, Auteur Editeur : Homewood, IL : Irwin Année de publication : ©1992 Importance : xvi, 838 p. Présentation : illustrations Format : 24 cm ISBN/ISSN/EAN : 978-0-256-10894-1 Langues : Anglais (eng) Catégories : Business ethics Marketing. Mots-clés : Ethics Note de contenu : Ethics and the marketing manager -- The role of ethics in marketing management -- Ethical issues in marketing -- What is ethical marketing decision making? -- A marketing ethics framework -- Marketing managers, society, and the environment -- Marketing managers: caught in the middle -- Ciba-Geigy Pharmaceuticals: Pharma International -- McDonald's and the environment -- The smoke wars -- Barclays and South Africa -- Good takes on greed -- Ethical shopping -- A new sales pitch: the environment -- Pharmaceutical marketing practices in the Third World -- Market selection and marketing research -- Ethical issues in researching and targeting consumers -- Suzuki Samurai: the roll-over crisis -- Chevron Corporation: corporate image advertising -- Optical Distortion, Inc. (C): the 1988 reintroduction -- Secret Shopper Program -- Misery market: Winos and Thunderbird are a subject Gallo doesn't like to discuss -- Risky business: marketers make a beeline for the nation's schools -- After uptown, are some niches out? -- Making a phone call might mean telling the world about you -- For these MBA's, class became exercise in corporate espionage -- Corporate policy and the ethics of competitor intelligence gathering -- Product policy -- Ethical issues in product policy -- Black & Decker Corporation: Spacemaker Plus Coffeemaker (A) -- The Proctor & Gamble Company: the Lenor Refill Package -- Kodak and Polaroid: consumer compensation -- Protectionist the Dolphins -- The poisoning of America -- GE refrigerator woes illustrate the hazards in changing a product -- Incorporating a consumer safety perspective into the product development process managing product recalls -- Pricing policy -- Ethical issues in pricing -- Retail promotional pricing: when is a sale really a sale? (A) -- Amalgamated Aluminum Alloy Division -- Car-rental collision damage waivers -- Sandoz Corporation's Clozaril treats Schizophrenia -- who is going to pay $8,944? -- U.S. probes whether airlines colluded on fare increase -- Demand for rubber gloves skyrockets -- profiteering during AIDS crisis suspected -- Who wins with price-matching plans? -- Why do companies succumb to price-fixing? -- Distribution policy -- Ethical issues in distribution -- Sorrell Ridge: slotting allowances -- The Satanic verses (A) -- The Satanic verses (B) -- Benetton is accused of dubious tactics by some store owners -- The banks: redlining and rhetoric -- Growth of museum shops stirs debate on tax status -- Dealer termination agreements and resale price maintenance -- Marketing communications: personal selling and sales management -- Ethical issues in personal selling and sales force management -- David Namer: an interview with a professional salesman -- Petite Playthings, Inc., 1984 (A) -- Rossin Greenberg Seronick & Hill, Inc. (A) -- On the take -- Damage control at Dun & Bradstreet -- Don't let bad company manners hurt good products -- Does opportunity make the thief? How control systems influence at industrial salesperson's ethical behavior -- Marketing communications: advertising and sales promotions -- Ethical issues in advertising and sales promotions -- The Massachusetts Lottery -- Campbell Soup Company and the Federal Trade Commission -- Audi of America Inc. -- PepsiCo and Madonna -- Anheuser-Busch -- Foes claim ad bans are bad business -- As retailers' sales crop up everywhere, regulators wonder if the price is right -- A crackdown on "Charity" sweepstakes -- Relating research on deceptiveness law to ethics in advertising -- Children as consumers: the ethics of children's television advertising -- Marketing strategy and implementation -- Ethical issues in marketing strategy and implementation -- Sealed Air Corporation: marketing impacts of eliminating CFCs -- Reebok International Ltd. -- How a PR firm executed the alar scare -- Tetris game wins big for Nintendo but not for Soviet inventors -- To Russia, a lesson in markets -- Sales job: at Nordstrom Stores, service comes first -- but at a big price -- A general theory of marketing ethics -- The general theory of marketing ethics: a retrospective and revision. Ethics in marketing [texte imprimé] / Smith, N. Craig, Auteur ; Quelch, John A, Auteur . - Homewood, IL : Irwin, ©1992 . - xvi, 838 p. : illustrations ; 24 cm. ISBN : 978-0-256-10894-1 Langues : Anglais (eng) Catégories : Business ethics Marketing. Mots-clés : Ethics Note de contenu : Ethics and the marketing manager -- The role of ethics in marketing management -- Ethical issues in marketing -- What is ethical marketing decision making? -- A marketing ethics framework -- Marketing managers, society, and the environment -- Marketing managers: caught in the middle -- Ciba-Geigy Pharmaceuticals: Pharma International -- McDonald's and the environment -- The smoke wars -- Barclays and South Africa -- Good takes on greed -- Ethical shopping -- A new sales pitch: the environment -- Pharmaceutical marketing practices in the Third World -- Market selection and marketing research -- Ethical issues in researching and targeting consumers -- Suzuki Samurai: the roll-over crisis -- Chevron Corporation: corporate image advertising -- Optical Distortion, Inc. (C): the 1988 reintroduction -- Secret Shopper Program -- Misery market: Winos and Thunderbird are a subject Gallo doesn't like to discuss -- Risky business: marketers make a beeline for the nation's schools -- After uptown, are some niches out? -- Making a phone call might mean telling the world about you -- For these MBA's, class became exercise in corporate espionage -- Corporate policy and the ethics of competitor intelligence gathering -- Product policy -- Ethical issues in product policy -- Black & Decker Corporation: Spacemaker Plus Coffeemaker (A) -- The Proctor & Gamble Company: the Lenor Refill Package -- Kodak and Polaroid: consumer compensation -- Protectionist the Dolphins -- The poisoning of America -- GE refrigerator woes illustrate the hazards in changing a product -- Incorporating a consumer safety perspective into the product development process managing product recalls -- Pricing policy -- Ethical issues in pricing -- Retail promotional pricing: when is a sale really a sale? (A) -- Amalgamated Aluminum Alloy Division -- Car-rental collision damage waivers -- Sandoz Corporation's Clozaril treats Schizophrenia -- who is going to pay $8,944? -- U.S. probes whether airlines colluded on fare increase -- Demand for rubber gloves skyrockets -- profiteering during AIDS crisis suspected -- Who wins with price-matching plans? -- Why do companies succumb to price-fixing? -- Distribution policy -- Ethical issues in distribution -- Sorrell Ridge: slotting allowances -- The Satanic verses (A) -- The Satanic verses (B) -- Benetton is accused of dubious tactics by some store owners -- The banks: redlining and rhetoric -- Growth of museum shops stirs debate on tax status -- Dealer termination agreements and resale price maintenance -- Marketing communications: personal selling and sales management -- Ethical issues in personal selling and sales force management -- David Namer: an interview with a professional salesman -- Petite Playthings, Inc., 1984 (A) -- Rossin Greenberg Seronick & Hill, Inc. (A) -- On the take -- Damage control at Dun & Bradstreet -- Don't let bad company manners hurt good products -- Does opportunity make the thief? How control systems influence at industrial salesperson's ethical behavior -- Marketing communications: advertising and sales promotions -- Ethical issues in advertising and sales promotions -- The Massachusetts Lottery -- Campbell Soup Company and the Federal Trade Commission -- Audi of America Inc. -- PepsiCo and Madonna -- Anheuser-Busch -- Foes claim ad bans are bad business -- As retailers' sales crop up everywhere, regulators wonder if the price is right -- A crackdown on "Charity" sweepstakes -- Relating research on deceptiveness law to ethics in advertising -- Children as consumers: the ethics of children's television advertising -- Marketing strategy and implementation -- Ethical issues in marketing strategy and implementation -- Sealed Air Corporation: marketing impacts of eliminating CFCs -- Reebok International Ltd. -- How a PR firm executed the alar scare -- Tetris game wins big for Nintendo but not for Soviet inventors -- To Russia, a lesson in markets -- Sales job: at Nordstrom Stores, service comes first -- but at a big price -- A general theory of marketing ethics -- The general theory of marketing ethics: a retrospective and revision.

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100046378	HF 5387 .S65 1992	Book	Bibliothèque principale	English Books	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

International marketing / Michael R. Czinkota

Public ISBD Titre : International marketing Type de document : texte imprimé Auteurs : Michael R. Czinkota, Auteur ; Ilkka A. Ronkainen, Auteur Mention d'édition : 7th ed. Editeur : Mason, Ohio : Thomson/South-Western Année de publication : c2004 Importance : xxvii, 666, [42] p. Présentation : color illustrations, color maps Format : 28 cm ISBN/ISSN/EAN : 978-0-324-28289-4 Note générale : Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Export marketing. Marketing. Index. décimale : HF 1416 Résumé : Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues Note de contenu : pt. 1. The international environment: The international marketing imperative -- International trade institutions and trade policy -- The cultural environment -- The economic environment -- The international political and legal environment -- Cases: "Trick-or-treat?" costume market in horror as Halloween approaches -- A presidential proclamation on steel -- Car financing in China -- IKEA in the USA -- Renaming the Vietnamese catfish -- Video case: Equal exchange strives for equality through fair trade -- pt. 2. Beginning international marketing activities: Building the knowledge base -- Exporting, licensing, and franchising -- Product adaptation -- Export pricing strategies -- International communications -- Channels and distribution strategies -- Cases: Exports of tobacco -- Damar International -- Water from Iceland -- Joemarin Oy -- The gray Ferrari -- Video cases: Global vendor relations at Pier I Imports -- Lakewood Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics and supply chain management -- Global promotional strategies -- Marketing organization, implementation, and control -- The future -- Cases: Chupa Chups Vending: "Choose your flavor" -- Nova Scotia -- Customer service online:the HP Designjet -- The F-18 Hornet offset -- Kadimi Group of Companies (India): exports -- Parker Pen Company -- Video case: Whirlpool and the global appliance industry. International marketing [texte imprimé] / Michael R. Czinkota, Auteur ; Ilkka A. Ronkainen, Auteur  . -  7th ed. . - Mason, Ohio : Thomson/South-Western, c2004 . - xxvii, 666, [42] p. : color illustrations, color maps ; 28 cm. ISBN : 978-0-324-28289-4 Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Export marketing. Marketing. Index. décimale : HF 1416 Résumé : Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues Note de contenu : pt. 1. The international environment: The international marketing imperative -- International trade institutions and trade policy -- The cultural environment -- The economic environment -- The international political and legal environment -- Cases: "Trick-or-treat?" costume market in horror as Halloween approaches -- A presidential proclamation on steel -- Car financing in China -- IKEA in the USA -- Renaming the Vietnamese catfish -- Video case: Equal exchange strives for equality through fair trade -- pt. 2. Beginning international marketing activities: Building the knowledge base -- Exporting, licensing, and franchising -- Product adaptation -- Export pricing strategies -- International communications -- Channels and distribution strategies -- Cases: Exports of tobacco -- Damar International -- Water from Iceland -- Joemarin Oy -- The gray Ferrari -- Video cases: Global vendor relations at Pier I Imports -- Lakewood Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics and supply chain management -- Global promotional strategies -- Marketing organization, implementation, and control -- The future -- Cases: Chupa Chups Vending: "Choose your flavor" -- Nova Scotia -- Customer service online:the HP Designjet -- The F-18 Hornet offset -- Kadimi Group of Companies (India): exports -- Parker Pen Company -- Video case: Whirlpool and the global appliance industry.

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100038929	HF 1416 .C95 2004	Book	Bibliothèque principale	English Books	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

Marketing / Kerin, Roger A.

Public ISBD Titre : Marketing Type de document : texte imprimé Auteurs : Kerin, Roger A., Auteur ; William Rudelius, Auteur ; Steven William Hartley, Auteur Mention d'édition : 7th ed. Editeur : Boston, MA : Irwin McGraw-Hill Année de publication : c2002 Importance : xliii, 741 p. Présentation : color illustrations Format : 29 cm ISBN/ISSN/EAN : 978-0-07-241075-4 Note générale : Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Marketing. Index. décimale : HF 5415 Marketing [texte imprimé] / Kerin, Roger A., Auteur ; William Rudelius, Auteur ; Steven William Hartley, Auteur  . -  7th ed. . - Boston, MA : Irwin McGraw-Hill, c2002 . - xliii, 741 p. : color illustrations ; 29 cm. ISBN : 978-0-07-241075-4 Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Marketing. Index. décimale : HF 5415

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100039585	HF 5415 .M29474 2002	Book	Bibliothèque principale	English Books	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

Marketing / Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl

Public ISBD Titre : Marketing Type de document : texte imprimé Auteurs : Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl, Auteur Mention d'édition : 8th ed. Editeur : Mason, Ohio : Thomson/South-Western Année de publication : c2006 Importance : xlviii, 736 p. Présentation : color illustrations Format : 29 cm ISBN/ISSN/EAN : 978-0-324-22155-8 Note générale : Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Marketing--Management Marketing. Index. décimale : HF 5415 Marketing [texte imprimé] / Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl, Auteur  . -  8th ed. . - Mason, Ohio : Thomson/South-Western, c2006 . - xlviii, 736 p. : color illustrations ; 29 cm. ISBN : 978-0-324-22155-8 Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Marketing--Management Marketing. Index. décimale : HF 5415

Réservation

Réserver ce document

Exemplaires (3)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100039590	HF 5415 .L36 2008 C.1	Book	Bibliothèque principale	English Books	Disponible
100055095	HF 5415 .L36 2008 C.2	Book	Bibliothèque principale	English Books	Disponible
100055208	HF 5415 .L36 2008 C.3	Book	Bibliothèque principale	English Books	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

Marketing / Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl 

Permalink

Marketing / Hoffman, K. Douglas

Permalink

Marketing, an integrated approach / Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl

Permalink

Marketing / Armstrong, Gary 

Permalink

Marketing management / Kotler, Philip

Permalink

Marketing principles and best practices / Hoffman, K. Douglas

Permalink

Principles of marketing / Kotler, Philip

Permalink

---

1 (1 - 12 / 12)