Contemporary advertising / William F. Arens 

Public ISBD Titre : Contemporary advertising Type de document : texte imprimé Auteurs : William F. Arens, Auteur Mention d'édition : 6th ed. Editeur : Homewood, IL : Irwin Année de publication : c1996 Importance : xxxi, 501, 33, 5, 3,7, 7, p. Présentation : illustrations (some color) Format : 28 cm ISBN/ISSN/EAN : 978-0-256-18257-6 Note générale : Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Advertising Index. décimale : HF 5821 Contemporary advertising [texte imprimé] / William F. Arens, Auteur  . -  6th ed. . - Homewood, IL : Irwin, c1996 . - xxxi, 501, 33, 5, 3,7, 7, p. : illustrations (some color) ; 28 cm. ISBN : 978-0-256-18257-6 Includes bibliographical references and index. Langues : Anglais (eng) Catégories : Advertising Index. décimale : HF 5821

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100055808	Ref HF 5821 .B62 1996	Book	Bibliothèque principale	English Reference	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

Ethics in marketing / Smith, N. Craig 

Public ISBD Titre : Ethics in marketing Type de document : texte imprimé Auteurs : Smith, N. Craig, Auteur ; Quelch, John A, Auteur Editeur : Homewood, IL : Irwin Année de publication : ©1992 Importance : xvi, 838 p. Présentation : illustrations Format : 24 cm ISBN/ISSN/EAN : 978-0-256-10894-1 Langues : Anglais (eng) Catégories : Business ethics Marketing. Mots-clés : Ethics Note de contenu : Ethics and the marketing manager -- The role of ethics in marketing management -- Ethical issues in marketing -- What is ethical marketing decision making? -- A marketing ethics framework -- Marketing managers, society, and the environment -- Marketing managers: caught in the middle -- Ciba-Geigy Pharmaceuticals: Pharma International -- McDonald's and the environment -- The smoke wars -- Barclays and South Africa -- Good takes on greed -- Ethical shopping -- A new sales pitch: the environment -- Pharmaceutical marketing practices in the Third World -- Market selection and marketing research -- Ethical issues in researching and targeting consumers -- Suzuki Samurai: the roll-over crisis -- Chevron Corporation: corporate image advertising -- Optical Distortion, Inc. (C): the 1988 reintroduction -- Secret Shopper Program -- Misery market: Winos and Thunderbird are a subject Gallo doesn't like to discuss -- Risky business: marketers make a beeline for the nation's schools -- After uptown, are some niches out? -- Making a phone call might mean telling the world about you -- For these MBA's, class became exercise in corporate espionage -- Corporate policy and the ethics of competitor intelligence gathering -- Product policy -- Ethical issues in product policy -- Black & Decker Corporation: Spacemaker Plus Coffeemaker (A) -- The Proctor & Gamble Company: the Lenor Refill Package -- Kodak and Polaroid: consumer compensation -- Protectionist the Dolphins -- The poisoning of America -- GE refrigerator woes illustrate the hazards in changing a product -- Incorporating a consumer safety perspective into the product development process managing product recalls -- Pricing policy -- Ethical issues in pricing -- Retail promotional pricing: when is a sale really a sale? (A) -- Amalgamated Aluminum Alloy Division -- Car-rental collision damage waivers -- Sandoz Corporation's Clozaril treats Schizophrenia -- who is going to pay $8,944? -- U.S. probes whether airlines colluded on fare increase -- Demand for rubber gloves skyrockets -- profiteering during AIDS crisis suspected -- Who wins with price-matching plans? -- Why do companies succumb to price-fixing? -- Distribution policy -- Ethical issues in distribution -- Sorrell Ridge: slotting allowances -- The Satanic verses (A) -- The Satanic verses (B) -- Benetton is accused of dubious tactics by some store owners -- The banks: redlining and rhetoric -- Growth of museum shops stirs debate on tax status -- Dealer termination agreements and resale price maintenance -- Marketing communications: personal selling and sales management -- Ethical issues in personal selling and sales force management -- David Namer: an interview with a professional salesman -- Petite Playthings, Inc., 1984 (A) -- Rossin Greenberg Seronick & Hill, Inc. (A) -- On the take -- Damage control at Dun & Bradstreet -- Don't let bad company manners hurt good products -- Does opportunity make the thief? How control systems influence at industrial salesperson's ethical behavior -- Marketing communications: advertising and sales promotions -- Ethical issues in advertising and sales promotions -- The Massachusetts Lottery -- Campbell Soup Company and the Federal Trade Commission -- Audi of America Inc. -- PepsiCo and Madonna -- Anheuser-Busch -- Foes claim ad bans are bad business -- As retailers' sales crop up everywhere, regulators wonder if the price is right -- A crackdown on "Charity" sweepstakes -- Relating research on deceptiveness law to ethics in advertising -- Children as consumers: the ethics of children's television advertising -- Marketing strategy and implementation -- Ethical issues in marketing strategy and implementation -- Sealed Air Corporation: marketing impacts of eliminating CFCs -- Reebok International Ltd. -- How a PR firm executed the alar scare -- Tetris game wins big for Nintendo but not for Soviet inventors -- To Russia, a lesson in markets -- Sales job: at Nordstrom Stores, service comes first -- but at a big price -- A general theory of marketing ethics -- The general theory of marketing ethics: a retrospective and revision. Ethics in marketing [texte imprimé] / Smith, N. Craig, Auteur ; Quelch, John A, Auteur . - Homewood, IL : Irwin, ©1992 . - xvi, 838 p. : illustrations ; 24 cm. ISBN : 978-0-256-10894-1 Langues : Anglais (eng) Catégories : Business ethics Marketing. Mots-clés : Ethics Note de contenu : Ethics and the marketing manager -- The role of ethics in marketing management -- Ethical issues in marketing -- What is ethical marketing decision making? -- A marketing ethics framework -- Marketing managers, society, and the environment -- Marketing managers: caught in the middle -- Ciba-Geigy Pharmaceuticals: Pharma International -- McDonald's and the environment -- The smoke wars -- Barclays and South Africa -- Good takes on greed -- Ethical shopping -- A new sales pitch: the environment -- Pharmaceutical marketing practices in the Third World -- Market selection and marketing research -- Ethical issues in researching and targeting consumers -- Suzuki Samurai: the roll-over crisis -- Chevron Corporation: corporate image advertising -- Optical Distortion, Inc. (C): the 1988 reintroduction -- Secret Shopper Program -- Misery market: Winos and Thunderbird are a subject Gallo doesn't like to discuss -- Risky business: marketers make a beeline for the nation's schools -- After uptown, are some niches out? -- Making a phone call might mean telling the world about you -- For these MBA's, class became exercise in corporate espionage -- Corporate policy and the ethics of competitor intelligence gathering -- Product policy -- Ethical issues in product policy -- Black & Decker Corporation: Spacemaker Plus Coffeemaker (A) -- The Proctor & Gamble Company: the Lenor Refill Package -- Kodak and Polaroid: consumer compensation -- Protectionist the Dolphins -- The poisoning of America -- GE refrigerator woes illustrate the hazards in changing a product -- Incorporating a consumer safety perspective into the product development process managing product recalls -- Pricing policy -- Ethical issues in pricing -- Retail promotional pricing: when is a sale really a sale? (A) -- Amalgamated Aluminum Alloy Division -- Car-rental collision damage waivers -- Sandoz Corporation's Clozaril treats Schizophrenia -- who is going to pay $8,944? -- U.S. probes whether airlines colluded on fare increase -- Demand for rubber gloves skyrockets -- profiteering during AIDS crisis suspected -- Who wins with price-matching plans? -- Why do companies succumb to price-fixing? -- Distribution policy -- Ethical issues in distribution -- Sorrell Ridge: slotting allowances -- The Satanic verses (A) -- The Satanic verses (B) -- Benetton is accused of dubious tactics by some store owners -- The banks: redlining and rhetoric -- Growth of museum shops stirs debate on tax status -- Dealer termination agreements and resale price maintenance -- Marketing communications: personal selling and sales management -- Ethical issues in personal selling and sales force management -- David Namer: an interview with a professional salesman -- Petite Playthings, Inc., 1984 (A) -- Rossin Greenberg Seronick & Hill, Inc. (A) -- On the take -- Damage control at Dun & Bradstreet -- Don't let bad company manners hurt good products -- Does opportunity make the thief? How control systems influence at industrial salesperson's ethical behavior -- Marketing communications: advertising and sales promotions -- Ethical issues in advertising and sales promotions -- The Massachusetts Lottery -- Campbell Soup Company and the Federal Trade Commission -- Audi of America Inc. -- PepsiCo and Madonna -- Anheuser-Busch -- Foes claim ad bans are bad business -- As retailers' sales crop up everywhere, regulators wonder if the price is right -- A crackdown on "Charity" sweepstakes -- Relating research on deceptiveness law to ethics in advertising -- Children as consumers: the ethics of children's television advertising -- Marketing strategy and implementation -- Ethical issues in marketing strategy and implementation -- Sealed Air Corporation: marketing impacts of eliminating CFCs -- Reebok International Ltd. -- How a PR firm executed the alar scare -- Tetris game wins big for Nintendo but not for Soviet inventors -- To Russia, a lesson in markets -- Sales job: at Nordstrom Stores, service comes first -- but at a big price -- A general theory of marketing ethics -- The general theory of marketing ethics: a retrospective and revision.

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100046378	HF 5387 .S65 1992	Book	Bibliothèque principale	English Books	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

Financial statement analysis / Bernstein, Leopold A.

Public ISBD Titre : Financial statement analysis : theory, application, and interpretation Type de document : texte imprimé Auteurs : Bernstein, Leopold A., Auteur Mention d'édition : 4th ed. Editeur : Homewood, IL : Irwin Année de publication : c1989 Importance : xxvi, 1003 p. Présentation : Illustration Format : 24 cm. ISBN/ISSN/EAN : 978-0-256-06185-7 Note générale : Includes index. Langues : Anglais (eng) Catégories : Financial statements. Index. décimale : HF 5681 .B2 Note de contenu : Objectives of financial statement analysis -- Financial statement analysis and accounting -- Accounting objectives, conventions, and standards-their implications for analysis -- Tools and techniques of financial statement analysis-an overview -- Analysis of current assets -- Analysis of noncurrent assets -- Analysis of liabilities -- Analysis of stockholders' equity -- Intercorporate investments, business combinations, and foreign operations -- Analysis of the income statement-I -- Analysis of the income statement-II -- Earnings per share-computation and evaluation -- Statements of cash flows -- Effects of price changes on financial statements -- The auditor's opinion-meaning and significance -- Analysis of short-term liquidity -- Funds flow analysis and financial forecasts -- Analysis of capital structure and long-term solvency. Analysis of return on investment and of asset utilization -- Analysis of results of operations-I -- Analysis of results of operations-II -- The evaluation and projection of earnings -- Comprehensive analysis of financial statements. Financial statement analysis : theory, application, and interpretation [texte imprimé] / Bernstein, Leopold A., Auteur  . -  4th ed. . - Homewood, IL : Irwin, c1989 . - xxvi, 1003 p. : Illustration ; 24 cm. ISBN : 978-0-256-06185-7 Includes index. Langues : Anglais (eng) Catégories : Financial statements. Index. décimale : HF 5681 .B2 Note de contenu : Objectives of financial statement analysis -- Financial statement analysis and accounting -- Accounting objectives, conventions, and standards-their implications for analysis -- Tools and techniques of financial statement analysis-an overview -- Analysis of current assets -- Analysis of noncurrent assets -- Analysis of liabilities -- Analysis of stockholders' equity -- Intercorporate investments, business combinations, and foreign operations -- Analysis of the income statement-I -- Analysis of the income statement-II -- Earnings per share-computation and evaluation -- Statements of cash flows -- Effects of price changes on financial statements -- The auditor's opinion-meaning and significance -- Analysis of short-term liquidity -- Funds flow analysis and financial forecasts -- Analysis of capital structure and long-term solvency. Analysis of return on investment and of asset utilization -- Analysis of results of operations-I -- Analysis of results of operations-II -- The evaluation and projection of earnings -- Comprehensive analysis of financial statements.

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100039691	HF 5681 .B2 B47 1989	Book	Bibliothèque principale	English Books	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

Using social science knowledge in business and industry / Leeds, Ruth I. 

Public ISBD Titre : Using social science knowledge in business and industry : report of a seminar. Type de document : texte imprimé Auteurs : Leeds, Ruth I., Éditeur scientifique ; Thomasina Jo Smith, Éditeur scientifique Editeur : Homewood, IL : Irwin Année de publication : c1963 Importance : vii, 87 p. Format : 22 cm Note générale : Includes bibliographies. Langues : Anglais (eng) Catégories : Industrial sociology Social sciences--Research Index. décimale : H 62 Using social science knowledge in business and industry : report of a seminar. [texte imprimé] / Leeds, Ruth I., Éditeur scientifique ; Thomasina Jo Smith, Éditeur scientifique . - Homewood, IL : Irwin, c1963 . - vii, 87 p. ; 22 cm. Includes bibliographies. Langues : Anglais (eng) Catégories : Industrial sociology Social sciences--Research Index. décimale : H 62

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
100043053	H 62 .L42 1963	Book	Bibliothèque principale	English Books	Disponible

Aucun avis, veuillez vous identifier pour ajouter le vôtre !

---

1 (1 - 4 / 4)